The 5 Things to know before picking a program, coach, or trainer

In this day and age, it's tough to know who to listen to when seeking expert help when it comes to your health, life, and future lifestyle. Everywhere there are so-called experts pitching a new product, a new diet, and a new improved way to be. Unfortunately, time proves that most of these are nothing more than marketing gimmicks used to attract unsuspecting customers who are willing o pay at all costs to get what they so desperately seek!


Don't be fooled again!


There are many ways to distinguish the bad from the good and the good from the great! Here I want to share with you a few things that help you determine if the program you're going into or are involved with is bad, good, or great!


#1: The Worst Programs Don’t Offer Any Assessments

The best trainers perform thorough and complete assessments when working with a new client, before doing anything else. On the training front, that means doing movement screening and even basic performance tests. It means evaluating every aspect of your unique and specific life; the way you live it now!


On the nutrition front, that means looking at the client’s current intake and assessing a host of lifestyle variables, including schedule, primary complaints/discomforts, the current level of social support, willingness to change, and more.


But is that how most programs, trainers, and nutritionists do things? Not at all!!! Most perform no assessments whatsoever! And if any are performed at all, they’re usually done in the “free consultation” in order to embarrass a client into purchasing a program of some kind.


That’s a huge mistake. Good assessments are the only way to gain real knowledge of a client, their life, their goals, their specific issues, and it's the only way for the "Coach" to ascertain the right path, to make the critical coaching decisions in order to see real lasting results.


I tell my clients this: if you’re not put through a thorough battery of assessments in your first session, then this is not the program for you.


#2: The Worst Trainers Aren’t Healthy or Fit

Just like a financial planner who is broke, or a Dr who smokes and is fat, the out-of-shape trainers and nutritionists really should be ashamed of themselves


Now, let me clarify. You don’t have to look like a fitness model to be fit and healthy. So that’s not the standard here.

However, if a trainer doesn’t have more muscle, less fat, and a better health profile than the average person, why would I listen to any advice on building muscle, losing fat, and getting healthier from them?


So I tell my clients this: if a trainer or nutritionist isn’t healthy and fit — and doesn’t practice the behaviors necessary to remain that way — they can’t be your coach. They need to practice what they preach to gain confidence in their clients, not just preach.


If your coach is not in shape, you know they do not live the lifestyle they sell. So why buy into their ways?!


#3: The Worst Trainers Don’t Know How to Help All Types of Clients

There are basically three types of coaches. First, there are the coaches who are simply terrible, who can’t get great results with any of their clients. Of course, there are plenty of these out there. But if a client has their eyes open, these inefficient coaches are easy to spot.


Next, there are the coaches who are great, who can get great results with all of their clients no matter who they are or where they’re coming from. Of course, these are few and far between. And if a client finds one, they’ve lucked out.

And finally, there are the in-between coaches, those who seem to get great results with some clients but can only help a small percentage of those that actually come to see them.

The goal of every trainer and nutritionist should be to learn the techniques and strategies necessary to help EVERY type of client that comes to see them. That’s the sign of the great ones.


#4: The Worst Trainers Don’t Have Multiple Certifications

Most personal trainers in the world today have nothing more than a picture on the wall of a contest they won after seeking the help of a professional coach. Now they feel they know how to coach!


Others got their knowledge working around other professionals, they know how to speak, what to say, but they themselves don't know what it all means themselves


And most nutrition coaches have little to no training specific to exercise nutrition.(Registered dietitians do need to possess an undergraduate degree. But this degree specializes in clinical nutrition — i.e., what to serve hospital patients — NOT exercise nutrition. Big difference.) So if a client has exercise and performance-related goals, should they be throwing their money away on these types of coaches?


I wouldn’t.


#5: The Worst Trainers Don’t Care

Let’s be honest here. If a trainer or nutritionist doesn’t do most of the activities I’ve listed above, regardless of whether or not they say they care, they simply don’t.

They don’t care about being good at their job. They don’t care about helping clients achieve their goals. They just don’t care.


And that’s the worst part of this all, isn’t it? People are throwing thousands of euros a month at people who just don’t give a damn. It’s a shame. But it’s not necessary. I know a lot of trainers who do give a damn. If you’re reading this, you’re probably one of them.



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